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Zoopla offers discounted service to woo agents

Zoopla is offering a discounted service to attract agents struggling due to the COVID-19 pandemic.

Agents can now choose an 18-month contract where the first nine months is free providing they don’t use Rightmove during that duration.

Alternatively, agents can use the portal for three months as part of an 18-month contract, while the free term may be extended by a further two months, depending on whether the government limitations to control coronavirus have been lifted.

Zoopla has also added another flexibility. Agents who don’t want to sign up for 18 months can choose to have the flexibility of a contract spanning 12 to 36 months.

Pricing is guaranteed with that time – it can only rise with the RPI on the anniversary of when agents start paying.

Charlie Bryant, chief executive of Zoopla, said: “We have said consistently that agents are at the heart of everything we do, and today’s actions demonstrate the role we can play in helping to secure the long-term success of our agent partners.

“It’s our aim to support and work alongside agents to unlock new opportunities, deliver the utmost value for money, and to bolster them during this difficult period.

“This isn’t something we wanted to rush; we have taken the time to speak to our customers to get these options right for them. We know each agent is different, which is why we have two compelling offers available.”

He added: “Both options are simple, concise, and there are no hidden clauses. Available to new and existing customers, we hope that they provide a financial cushion for agents that alleviates pain points and meets their respective needs.

“Following the raft of investments made across the business, in product and technology, customer success, and in recruiting a highly skilled workforce, we are confident that Zoopla is the best marketing solution for agents.

“Without doubt, now is the time for agents to make Zoopla their primary portal. We look forward to working with the industry throughout this challenging time, and to playing a key role in helping our agent partners to grow in the months and years ahead.”