The property landscape in 2025 is set for significant change. As the much debated Renters’ Rights Bill raises concerns for small landlords, and ambitious government housebuilding targets face uncertainty, staying ahead requires a strategic approach. Now is the time to refine your marketing tactics and embrace the latest visual trends to remain competitive.
The focus on video
Video is certainly gaining momentum in the property industry, and an increasing number of agencies are looking to incorporate high-quality video content into their marketing approach, not only for listings but also for social media. It’s a perfect opportunity to highlight the features of a property in a more engaging way and to provide further information with voice overs that may be lost in text.
Unlike a standard, written property ad, story-driven videos bring a property to life in a unique way and show potential buyers or tenants what it would be like to live there. This is particularly important in the rental market, where tenants are becoming far more discerning of their potential new rights and protections. Video walkthroughs can help both landlords and agents build trust with prospective renters and transparently showcase properties ahead of in-person viewings.
A rise in VR tours
Virtual tours rose in popularity during the pandemic out of necessity, but the transition now is to VR and 3D animations. VR technology allows users to immerse themselves in highly detailed, interactive environments that simulate an actual walk-through of a property. This innovation significantly reduces the need for in-person visits, making the property search process more efficient and convenient.
It’s particularly beneficial for international buyers or those relocating from distant locations, as they can explore multiple homes remotely without the cost and time associated with travel. Furthermore, the cost-effectiveness of VR solutions, combined with their ability to create a highly personalised and memorable experience, makes them an increasingly popular choice for property marketing.
Short form socials
Platforms like Instagram Reels, TikTok, and YouTube Shorts are growing rapidly, capturing audience attention with quick, engaging videos that deliver messages in seconds. Why is this format so powerful? Short-form content is highly digestible, easy to share, and perfect for showcasing property highlights, client testimonials, or behind-the-scenes glimpses of your process. It also aligns with our demand for fast, visually driven information.
To make the most of this trend, agents need to focus on creating content that is authentic, informative, and visually compelling. Use captivating hooks in the first few seconds, highlight key features with dynamic visuals, and include a clear call to action. Additionally, optimise videos with platform-specific tools like trending audio, captions, and hashtags to boost visibility and engagement.
AI-enhanced marketing
AI technology not only saves time but also cuts costs, making high-quality marketing accessible to more agents and agencies. AI-powered tools are increasingly being used for photo enhancement, allowing even amateur photos to be retouched with professional-level quality. Automatically being able to adjust lighting, remove clutter, and sharpen images, creates captivating visuals that stand out online.
Virtual staging also allows you to digitally furnish a property, transforming empty rooms into beautifully designed spaces that appeal to potential buyers without the expense of physical staging. This flexibility lets agents tailor the look of a home to different audiences, showcasing its potential in various styles. Home hunters are also able to gain more knowledge of a property’s surrounding area with such elements as location tools being applied to property listings.
Search is changing
The way we search for information is always evolving, and now the way we search for properties has changed too. Visual search, using images instead of text to find what you’re looking for, is on the rise and platforms like Google Lens and Pinterest enable users to upload a photo and then search for items with similar details.
In the property market, this could be a picture of a home they like or features they want in their next property. Optimising your content for visual search helps to make your property listings more accessible to a wider pool of people, and attract more potential clients.
Stay ahead with visual innovation
To stay competitive, property professionals should embrace these visual marketing trends and adapt their strategies to meet changing consumer preferences. Leveraging these cutting-edge tools and techniques helps agencies enhance their brand visibility and create more engaging, efficient, and impactful experiences for their clients.
Now is the time to refine your marketing approach and invest in these forward-thinking solutions. The right strategy will position you for success, helping you capture attention, build trust, and drive better results in an increasingly digital and visual world.
