Benham & Reeves lettings and sales come together to rebrand
Independent lettings agent Benham & Reeves Residential Lettings has acquired the rights to use the full Benham & Reeves name for sales alongside its existing lettings business.
The two companies have shared the Benham & Reeves name for the last 60 years but have operated entirely separately after the two sides of the company split several decades ago.
The move follows the acquisition and rebranding of the existing sales business of Benham & Reeves by estate agency Dexters.
This will bring together the Benham & Reeves Residential Lettings and Benham & Reeves brands for the first time in many years. Previously, Benhams Ltd (Benham & Reeves) handled sales and Benham & Reeves Residential Lettings was restricted to handling only lettings.
Now, Benhams Ltd will cease to trade under the Benham & Reeves brand and its sales business, including its four North London branches, will soon be rebranded to Dexters.
The lettings business, which is independently owned with 16 branches across London and five international offices, will in due course, offer both sales and lettings as one company, known as Benham & Reeves.
‘I am delighted to have acquired the rights to use the Benham & Reeves name for sales as well as lettings as I have for a long time wished to see the two companies return to one, single, independent ownership,’ said Anita Mehra, managing director of Benham & Reeves Residential Lettings.
‘While the two sides of the company shared the same name, they separated several decades ago but now we are reuniting the 60 year old name and company heritage with one, clearly identifiable brand. Unifying the brand under one roof has obvious advantages and will create new opportunities for our business,’ she explained.
‘Our lettings business is independently owned and we also have international presence with offices in China, Hong Kong, India, Malaysia and Singapore. This move will allow us to enter our next phase of growth, expanding into property sales in due course, which is a natural fit for our business. We will of course continue to run the company with the same values and professionalism that we have always done,’ she added.